ITVusa began its journey with the mission to propagate the inherent love and peace that Islam embodies. We are committed to contribute toward the well being of humanity within our reach so that everyone can realize the benefit of living in a society without prejudice. Our seemingly humble beginning has a very comprehensive and far reaching objective.Through the programming, we aim to cultivate the importance of believing in Almighty Allah and inviting our audience to practice religion through which to achieve salvation both here and hereafter.Why the need to launch another TV station in the midst of thousands of other TV station? ITV is not a traditional television station or platform as we know it. It is a platform with the mission to counter misinformation and misunderstanding against Islam, educate the audience in proper Islamic teachings through our programmings, inculcate religious and ethical values to the next generations.Our aim is to influence individuals and policy makers irrespective of their religious beliefs with proper Islamic teachings based on facts, Quran and Sunnah.